Unlock the Power of App Promotion: Get All Standard Events with Maximum App Events Goal

Are you struggling to promote your app and boost engagement? Look no further! In this comprehensive guide, we’ll walk you through the process of getting all standard events for a particular app in the app promotion objective when the performance goal is set to “Maximise number of app events”. Buckle up, and let’s dive into the world of app promotion!

What are Standard Events in App Promotion?

In the world of app promotion, standard events refer to pre-defined actions that users take within your app. These events are crucial for tracking user behavior, optimizing ad campaigns, and ultimately driving conversions. Facebook provides a range of standard events that cater to various app promotion objectives, including:

• Purchase
• Initiated Checkout
• Add Payment Info
• Complete Registration
• Add to Cart
• Start Trial
• Submit Application
• Make a Reservation

By tracking these standard events, you can gain valuable insights into your users’ behavior and optimize your ad campaigns for better performance.

Maximise Number of App Events Goal: What Does it Mean?

When you set the performance goal to “Maximise number of app events” in your app promotion objective, you’re telling Facebook to optimize your ad campaigns for the maximum number of app events. This means that Facebook will automatically optimize your ads to drive as many conversions as possible, based on the standard events you’ve defined.

This goal is perfect for apps that want to drive engagement, increase user retention, and boost overall app activity. By maximizing the number of app events, you can increase the chances of users completing desired actions, such as making a purchase or completing a registration.

Step-by-Step Guide to Get All Standard Events for a Particular App

Now that we’ve covered the basics, let’s dive into the step-by-step process of getting all standard events for a particular app in the app promotion objective when the performance goal is set to “Maximise number of app events”.

Step 1: Create a New App Promotion Campaign

Log in to your Facebook Ads Manager account and create a new campaign with the app promotion objective. Select the “App Promotion” objective and choose “Maximise number of app events” as your performance goal.

<code>
  // Create a new campaign
  $campaign = new AdCampaign();
  $campaign->setObjective('APP_PROMOTION');
  $campaign->setPerformanceGoal('MAXIMIZE_APP_EVENTS');

  // Set the budget and targeting
  $campaign->setDailyBudget(100);
  $campaign->setTargeting([
    'countries' => ['US'],
    'age' => ['18-65']
  ]);

  // Create the campaign
  $campaign->create();
</code>

Step 2: Define Your Standard Events

In this step, you’ll define the standard events that you want to track for your app. You can do this by creating a new app event set and adding the desired standard events.

<code>
  // Create a new app event set
  $appEventSet = new AppEventSet();
  $appEventSet->setEvents([
    'PURCHASE',
    'INITIATED_CHECKOUT',
    'ADD_PAYMENT_INFO',
    'COMPLETE_REGISTRATION'
  ]);

  // Create the app event set
  $appEventSet->create();
</code>

Step 3: Configure Your App Events for Tracking

In this step, you’ll configure your app events for tracking by adding the Facebook SDK to your app and implementing the necessary code snippets.

<code>
  // Import the Facebook SDK
  import com.facebook.FacebookSdk;

  // Initialize the Facebook SDK
  FacebookSdk.sdkInitialize();

  // Log a purchase event
  FacebookSdk.logEvent('PURCHASE', new Bundle());

  // Log an initiated checkout event
  FacebookSdk.logEvent('INITIATED_CHECKOUT', new Bundle());

  // Log an add payment info event
  FacebookSdk.logEvent('ADD_PAYMENT_INFO', new Bundle());

  // Log a complete registration event
  FacebookSdk.logEvent('COMPLETE_REGISTRATION', new Bundle());
</code>

Step 4: Set Up Your App Promotion Ad Creative

In this step, you’ll create your app promotion ad creative, including the ad image, headline, text, and call-to-action.

Ad Creative Element	Example
Ad Image	<img src=”https://example.com/ad-image.png”>
Headline	Get Ready for an Epic Adventure!
Text	Explore new worlds, battle fierce monsters, and collect legendary treasures in our latest mobile game!
Call-to-Action	<a href=”https://example.com/download”>Install Now</a>

Step 5: Launch and Optimize Your App Promotion Campaign

In this final step, you’ll launch your app promotion campaign and optimize it for better performance.

<code>
  // Launch the campaign
  $campaign->activate();

  // Monitor and optimize the campaign
  $campaign->getInsights();
  $campaign->setBudget(150);
  $campaign->setTargeting([
    'countries' => ['US', 'CA']
  ]);
</code>

Conclusion

And that’s it! By following these steps, you can get all standard events for a particular app in the app promotion objective when the performance goal is set to “Maximise number of app events”. Remember to track your app events, optimize your ad campaigns, and drive engagement to boost your app’s success.

By maximizing the number of app events, you can increase conversions, drive revenue, and ultimately grow your app’s user base. So, what are you waiting for? Get started with your app promotion campaign today!

Happy promoting!

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